About This Tool
otacost.com is a free, independent resource for Thai hotel owners who want to understand the true cost of OTA dependency and explore strategies for growing direct bookings.
The data and benchmarks presented on this site are based on aggregated, anonymised performance data from over 100 Thai hotel properties across Phuket, Chiang Mai, Koh Samui, Bangkok, and other destinations.
Powered by
The Percentage Company
Hospitality technology and revenue management, Phuket. Managing digital strategy and booking technology for hotels and attractions across Thailand since 2014.
Want a personalised analysis?
See exactly how much your hotel could save by shifting to direct bookings.