OTA Commission Data for Thailand
Real numbers from independent Thai hotel properties.
18.5%
Average OTA commission for Thai independent hotels
8–13%
Direct booking share before professional management
28–35%
Direct booking share after 12 months optimisation
2.3x higher
OTA cancellation rate vs direct
+12%
ADR increase from active revenue management
+55%
Website conversion improvement with modern booking engine
OTA Commission Rates in Thailand (2026)
| Platform | Commission | Notes |
|---|---|---|
| Agoda | 18–25% | Dominant in Thailand & APAC |
| Booking.com | 15–18% | Genius/Preferred adds 2–5% effective cost |
| Expedia Group | 15–22% | Includes Hotels.com |
| Trip.com | 15–20% | Critical for Chinese market |
| Traveloka | 15–18% | Growing in SEA domestic travel |
| Offline Agents | 30–60% | Unique Thai market issue |
Data from 100+ Thai hotel properties, 2018–2026. Individual results vary.